Successful content marketing is — and will always be — a product of consistent messaging. The goal is for people to associate certain words and vibes with your business. This requires you to reach with your potential clients and customers in every possible way while conveying the same idea.
Establishing a consistent message isn't luck. It takes thoughtful wording that is easy to perpetuate across the various tactics within your campaign strategies. By creating the 4 base copy components below, you'll have the basic messaging for any successful marketing campaign!
Base Copy #3: Mission and/or Purpose
Not all companies have both a mission and a purpose, but both act as a north star for your organization's business, branding, and marketing efforts. Therefore, they should always be called back to in some way within your communications.
Base Copy #2: Company Tagline
Base Copy #1: Value Propositions
Leveraging all of this messaging in a way that spreads your influence is strategic! It's crucial that each one:
Genuinely represents your company.
Makes sense to the people you're communicating to.
Is versatile enough to reinforce over and over again
Is used verbatim, word for word, every time.
Of course, there are many more components of your messaging that help streamline your marketing efforts, such your company values, biographies, and service descriptions. A seasoned content strategist can walk you through how to establish all the messaging you need for branding and marketing and how to get the most use out of them.
Comments